Traffic & Conversion Summit 2018 Reading List: 26 Books for Digital Marketers
Looking to do some reading (or audiobook listening) on your plane ride over to Traffic & Conversion Summit 2018?
Scroll through Amazon, and you’ll find thousands of books on business and marketing, all of them vying for your attention—and quite a few of them worth your time.
So where do you begin?
Here are 26 books for digital marketers that will help you prep for the Summit.
And since 26 books is a lot to put on your reading list, we’ve organized them into five categories:
So, get started today. Pick the category that’s most important to you, pack them in your carry on, or pour yourself a warm cup of comfort and cozy up with your top picks.
Business and Marketing
1. Be Like Amazon: Even a Lemonade Stand Can Do It
By Bryan Eisenberg and Jeffrey Eisenberg, with Roy H. Williams
This book has been featured on Mashable, Forbes & Cheddar TV, and for good reason. It shares deep business insights in a story format that’s both eye-opening and fun to read.
In this book, you’re on a road trip with an old man and a younger one. As they travel, business stories are told, wisdom is revealed, and a new perspective emerges.
You’ll learn about real companies, the decisions they make, and the results (good or bad). But the biggest takeaway is the four pillars of success behind Amazon.
The lessons you’ll learn in this book are easy to understand and, best of all, easy to apply—so you can more easily be like Amazon and replicate their success.
By Pat Flynn
Founder, Smart Passive Income
Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.”
Will It Fly? will help you make sure you are clear for takeoff. It answers questions like:
Does your business idea have merit?
Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources?
Is it a good idea for YOU?
In other words, will it fly?
Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises, small-scale ‘litmus tests,’ and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.
Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.
By Perry Belcher
Co-Founder & Manager Partner, DigitalMarketer
How to Make My Business Grow was written to give small businesses the strategies and information they need to succeed. This isn’t a get-rich-quick book. It’s a summary of the strategies that have worked time after time for a serial entrepreneur.
The book breaks business success into simple, easy-to-understand processes that work in just about every industry. From marketing to psychological triggers, you’ll learn the tactics Perry uses over and over again to rise above the pack and achieve success in his business ventures.
By David Cancel
Are you communicating with your customers on a regular basis? Do you know how to manage and prioritize customer feedback once you’ve gathered it?
When it comes to building a great product, a great team, and a great brand, relying solely on the opinions of internal stakeholders will get you nowhere. The key to achieving HYPERGROWTH is being customer-driven.
In this book, serial entrepreneur and Drift co-founder/CEO David Cancel shares a modern approach for building products and structuring teams that makes customer communication a central priority. The book tells the story of how Cancel’s customer-driven approach started out as a test with a product team (Performable), transformed an entire organization (HubSpot), and sparked a new movement (Drift).
Whether you’re an entrepreneur, startup founder, product manager, or marketer, you’ll appreciate the practical advice and frameworks David shares to make your business more customer-driven (and successful).
By Clate Mask
Create the business you want without sacrificing the lifestyle you deserve.
The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated.
Conquer the Chaos helps you, the small business owner, make sense of the overwhelming demands on your business, providing a twenty-first-century recipe for success with sanity.
With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place.
Get your business where you want to be… without the chaos.
By Ryan Deiss and Russ Henneberry
CEO and Director of Editorial, DigitalMarketer
Written with the marketer’s best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers.
From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.
If you’re ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
By Mike Rhodes, Perry Marshall, and Bryan Todd
Covering the latest breaking news in Google AdWords, the fifth edition of this classic book introduces revised, expanded, and new chapters covering:
Google AdWord’s Express
Google’s Product Listing Ads
An introduction to Google’s Universal Analytics
Nuances in Big Data advertising
Updates specific to this edition include:
Powerful bidding strategies using remarketing lists for search ads
New ad extension features
Automation capabilities using AdWords scripts
Bonus Online Content includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up a Google AdWords account.
You’ll get the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd, you’ll learn how to build an aggressive, streamlined AdWords campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales.
Whether a current advertiser or new to AdWords, you need this handbook.
By Ryan Deiss and Molly Pittman
DigitalMarketer and DigitalStrategyBootcamps.com
This book isn’t conceptual fluff. It’s real data and actionable steps learned from spending $250,000 a month on Facebook advertising in order to establish best practices and report them to people like you.
You’ll get 13 hacks that have made a life and death difference in Digital Marketer’s business.
If you’re new to Facebook advertising, this is gold. You’ll learn what has taken DM countless hours (and dollars) to test so that you can begin advertising the right way the first time.
If you’re a grizzled Facebook advertising veteran with the scars to prove it, you’ll find it interesting to compare notes.
Facebook is evolving into a platform where people come for entertainment and news. They come to connect with family and friends. They come often. As a result, Facebook is the easiest vehicle for building an email list and growing your business.
This is a guide providing tips, tricks, and hacks for generating the most benefits out of Facebook advertising. We take the most beneficial Facebook features and break down how you can use them and why they’re necessary for making you unbeatable in your market.
You’re leaving money on the table if you’re not utilizing the hacks Ryan and Molly give you to make Facebook ads work for YOU.
By Nicholas Kusmich
Director, Everyday Prosperity Inc.
DBA H2H Media Group
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing. Fast.
Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers.
The only problem is those old methods are no longer working. New media demands new advertising.
In GIVE, Nicholas shows you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
By Dr. Robert Cialdini
Founder & CEO, Influence at Work
Best-known as the author of the bestselling marketing book Influence, in his newest book Pre-suasion, social psychologist Robert Cialdini continues to over-deliver.
In this book, Robert shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? The essential window of time before you deliver an important message.
This “privileged moment for change” prepares people to be receptive to a message before they experience it. In other words, optimal persuasion is achieved only through optimal pre-suasion.
You’ll learn from a range of studies and stories—all told in an engaging and entertaining way—so by the time you’ve turned the last page, you’ll be equipped to get your audience ready to say, Yes!
*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER
*Financial Times Best Business Books of 2016
*Inc.com’s Best Sales and Marketing Book of 2016
By Ryan Levesque
CEO, ASK Method Company
Do you know how to find out what people really want to buy?
Not what you think they want, not what they say they want, but what they really want?
The secret is asking the right questions. And the right questions are not what you might expect.
Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million-dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.
You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover exactly what people want to buy and how to give it to them—and in a way that makes people fall in love with you and your company.
Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income—while creating a mass of raving fans in the process—simply by asking the right questions in a surprisingly different way.
For people looking to scale up their business, Ask will utterly transform how you think about consumer behavior and selling online.
By Ryan Deiss
Founder & CEO, DigitalMarketer
What if you really could automate and perpetuate your entire sales process, and literally makes sales while you slept at night? Well, thanks to modern marketing automation tools (along with a handful of carefully crafted email messages), making sales while you sleep is not only possible… it’s downright simple!
In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all five phases of the prospect/customer lifestyle and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans.
This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker, and candlestick makers. In short, if you want to grow your business (and your customers just happen to have an email address), this book is for you.
By Daymond John
Presidential Ambassador, Global Entrepreneurship
CEO, The Shark Group
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens.
With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion-dollar global phenomenon. But it might not have happened if he hadn’t started out broke—with nothing but hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur.
Why? Because starting a business from broke forces you to think more creatively.
It forces you to use your resources more efficiently
It forces you to connect with your customers more authentically, and market your ideas more imaginatively
It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark
Drawing his own experiences as an entrepreneur and branding consultant, with behind-the-scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success.
Learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
By Ryan Moran
Are you tired of leading a life that you feel you have ZERO control over? Do you have a passion, but feel too bogged down by responsibilities to pursue it? Are you constantly worried about your financial security?
If you answered “yes” to any of those questions, then you have not been living the life you were meant to lead.
In The Freedom Manifesto, Ryan uncovers the secrets steps followed by a new community of people who play by a new set of rules. Learn exactly how these people have accomplished living a life of freedom and how you can do it, too.
In this book, you’ll learn the five steps you must take to lead the life of your dreams and never have to worry about money again.
Learn how you can create passive online incomes, work from anywhere, work less, spend more time doing what you want to do, and start living life on your terms.
If you’re tired of slaving away week after week and never enjoying the benefits of your hard work, this book is for you.
By Joel Comm and John Rampton
Joel Comm, Inc.
Are you an entrepreneur? Entrepreneurs are their own breed, unique individuals with very specific character traits and mindsets.
In Self Employed, Joel Comm and John Rampton detail 50 different qualities that personify those who could do well as entrepreneurs. These 50 qualities provide a framework for those already working or about to enter their careers so they can decide if they might make it in business on their own.
Not sure if the entrepreneurial lifestyle is for you? Or do you want to double-check on yourself to see if the business you have already started is congruent with who you are? This book is for you!
Written by two successful entrepreneurs, this book will inspire you to follow your dreams and create your own entrepreneurial success.
By Stu McLaren
CEO, North Results
Backed by real-world experience, these membership site pros share their best tips, tricks, and ideas for building a successful and profitable membership site.
You’ll hear from:
The Prolific Veteran
What does it take to create a million-dollar membership site? Find out from this master who with over 10 years’ experience with up to 48 membership sites running simultaneously!
The Freebie Genie
Can you really get paid every month by giving the majority of your content away for FREE? The answer is YES! This membership site master shares his formula for blending both free and paid content en route to big success.
The Community Cultivator
This master is proof that you can build a very profitable membership site even when working within a tiny niche market. With over 4,500 paying members, this guru will show you how to create such a welcoming community that your members won’t ever want to leave.
Flying in the face of conventional wisdom, this master marketer has built a million-dollar membership site by testing and tracking countless pricing and conversion strategies. You’ll discover his highest converting tricks along with tips for maintaining an above average retention rate.
Whether you’re a newbie to membership sites or a seasoned veteran, this book will provide you tremendous insights into what it takes to build a highly successful membership site.
Content Marketing and Social Media
17. The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
By Mari Smith
CEO, Mari Smith International, Inc.
People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.”
Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps both businesspeople and marketers master this crucial new skill set.
Relationship marketing specialist Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.
If you want to improve your social media marketing… to better understand the new soft skills required for success on the social web… and to improve your own leadership and relationship skills through emotional and social intelligence: this book is for you.
How to become a significant “center of influence” for your customers and prospects
The unspoken rules of online etiquette—and the common “turnoffs” that drive customers and potential partners away
The unique cultures of Facebook, Twitter, and other popular online platforms
Exactly what to automate and delegate to build your social media persona, yet still retain the personal touch
Even if you currently have zero presence online, this book will help you see measurable results in a short time.
By Jon Morrow
CEO, Smart Blogger
Becoming an instant success is mostly about who talked about you and what they said about you. A mention in Forbes, Huffington Post, Fast Company, TechCrunch, and other authority publications with large readership could change your business forever—and for good.
The challenge, of course, is getting mentioned.
This book will take your straight to the meat. You’ll find contacts of the editors behind these mega-publishing houses, and you’ll learn how to contact them in spite of the fact that they aren’t available anywhere online.
This is your opportunity to get mentioned in Forbes, Huffington Post, and other popular publications…and for FREE.
If you want to fast-track your authority through content, this is your go-to resource.
By Chandler Bolt
CEO, Self-Publishing School
Are you tired of “thinking about” writing a book, even making it a New Year’s Resolution, but never making it happen?
Are you looking for a map that will take you from blank page to published author as fast as possible… without the frustration, heartache, and the dreaded staring at a blank page?
In this conversational and action-oriented book, Chandler Bolt presents a proven solution that will take from blank page to published author in just 90 days.
Learn Chandler’s 3-step method that takes you from blank page to rough draft finished, in less than one week… how to produce a professional-quality book on a budget… and how to launch your book even if you don’t have an audience.
Published. will equip you to unlock the story that has been burning within you, so you can share your wisdom with the world. Become a published author and the authority you were meant to be.
By John Lee Dumas
Founder and Host, Entrepreneurs on Fire
Are you ready to launch your podcast?
Learn from the best! John Lee Dumas, host of the top-ranked podcast EntrepreneurOnFire, is an undisputed authority in launching a podcast that attracts a massive audience and income.
EntrepreneurOnFire was awarded “Best in iTunes 2013” and has generated over 12-Million downloads since launch. In Podcast Launch, John shares how he launched EntrepreneurOnFire and turned his passion into a top-ranked business Podcast that generates a six-figure monthly income (income reports at EOFire.com/income).
It started with an AH-HA moment, and passion has guided him since. John shares his journey with complete transparency so you can emulate his successes and avoid his failures.
Podcast Launch explains:
What is a Podcast?
Why Podcasting is exploding.
The entire podcasting workflow.
How to identify your podcast name, topic, and avatar.
All the techy details of producing your podcast.
How to monetize your podcast, and more!
If you’re ready to launch your branded podcast, this is the book for you.
By Kim Walsh Phillips
CEO, Elite Digital Group
Do you want to get 10,000 Facebook Fans in less than 72 hours and turn them into customers with cash in hand ready to buy from you?
Are you ready to tap into Facebook’s 2 Billion users who are waiting to buy from you?
With Game Changer: How to Get 10,000 Facebook Fans in 72 Hours and Turn Them Into Your Next Cash-Paying Customers, direct response social media marketing expert Kim Walsh Phillips gives you the blueprint for getting Facebook fans for a penny and turning them into customers.
From set up to scaling, this guide unlocks the secrets to successfully selling your product, program, or service via Facebook—without a marketing budget.
By Josh Turner
How many times have you heard someone say, “it’s not what you know, it’s who you know”?
We all know the importance of relationships in creating and growing a business, and yet most of us don’t know exactly what to do about it. We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough.
The challenge that faces us (and the problem with these activities) is that they don’t scale. The number of people you need to need to meet to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle.
This book contains the solution.
In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people who matter to your business at scale.
By Sue B. Zimmerman
This short book can be consumed in one sitting, but don’t underestimate its value.
This book lays out a creative approach for using Instagram to market a business and grow your network.
If you’re an Instagram newbie, this book will not only walk you through the basics but also show you how to take your usage to the next level, and make it work for you.
The five sections of Instagram are explained clearly and concisely.
You’ll get tips for getting followers, engaging them, as well as a section on “What not to do,” and “Who to Follow.”
By Dave Asprey
Founder and CEO, Bulletproof
In his mid-twenties, Dave Asprey was a successful Silicon Valley multimillionaire. He also weighed 300 pounds, despite the fact that he was doing what doctors recommended: eating 1,800 calories a day and working out 90 minutes a day, six times a week.
When his excess fat started causing brain fog and food cravings sapped his energy and willpower, Asprey turned to the same hacking techniques that made his fortune to “hack” his own biology, investing more than $300,000 and 15 years to uncover what was hindering his energy, performance, appearance, and happiness.
From private brain EEG facilities to remote monasteries in Tibet, through radioactive brain scans, blood chemistry work, nervous system testing, and more, he explored traditional and alternative technologies to reach his physical and mental prime.
The result? The Bulletproof Diet, an anti-inflammatory program for hunger-free, rapid weight loss and peak performance.
The Bulletproof Diet will challenge―and change―the way you think about weight loss and wellness. You’ll gain energy, build lean muscle, and watch the pounds melt off.
By ditching traditional “diet” thinking, Asprey went from being overweight and sick in his twenties to maintaining a 100-pound weight loss, increasing his IQ, and feeling better than ever in his forties. The Bulletproof Diet is your blueprint to a better life, too!
By Drew Canole
Founder & CEO, Fitlife.tv
In this short guide, Amazon best-selling author Drew Canole shows you how to love the food that loves you back, so you can finally burn fat, lose weight, and eat right.
Unlike other programs that promise “you can lose weight while eating whatever you want,” the author finally delivers on this elusive promise by offering the key to making it work:
You have to change the type of food you actually “want.”
If healthy food tasted better to you, you would eat more of it, causing you to look better, feel better, have more energy, and lose weight. No rocket science involved.
In this book, Drew lays out a simple, step-by-step method that anyone can use to finally flip the switch to love the food that loves you back!
Better yet, the method in this short but powerful guidebook has been proven, to work on almost any woman or man, no matter how hopeless or junk-food addicted you may currently be.
Training your taste buds is the key to transforming a laborious and miserable “diet” into a healthy and rewarding lifestyle that you enjoy. And it’s easier than you might think.
Learn everything you need in this lean 71-page guide, designed for rapid reading and success, for less than the cost of a Starbucks latte. And get access to the Mindset Motivator Video Series at no extra charge.
By Rachel Miller
Viral Maker, Moolah Marketing
Organize your life, record what matters, and get stuff done!
What the heck is a dot journal? It’s a planner, to-do list, and diary for every aspect of your life: work, home, relationships, hobbies, everything.
Early adopter Rachel Wilkerson Miller explains how to make a dot journal work for you—whether you find the picture-perfect examples on Pinterest inspiring or, well, intimidating.
You decide how simple or elaborate your journal will be, and what goes in there:
Lists of your to-dos, to-don’ts, and more
Symbols that will make those lists efficient and effective
Spreads to plan your day, week, month, or year
Trackers for your habits and goals (think health, money, travel)
Accoutrements such as washi tape, book darts, and more!
It’s your life, and it’s your journal. Enjoy!
You’re in luck!
The authors of all 26 books are scheduled to speak at this year’s Traffic & Conversion Summit in San Diego, California.
There, they’ll share their most recent insights, strategies, and breakthroughs—the things they’re doing today to stay at the very top of their game.
Don’t miss your chance to rub elbows, ask questions, and learn today’s top traffic and conversion strategies. So, you’ll stay at the top of your game, too.
(NOTE: Get the next best thing to actually being at Traffic & Conversion Summit 2018—Livestream. Watch T&C live, as it happens, from the comfort of your home to get cutting-edge digital marketing strategies, all for less than the price of one ticket! Learn more now.)
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