A flood of hate mail might seem like the first sign of a startup’s demise — but successful founders say customers’ fury can be a good thing

2 years ago

Sam YaganHollis Johnson/Business Insider

SparkNotes, the book-summary site, is one example of a startup that was so popular in its early days that it couldn’t keep up with customer demand.
Other examples include GOAT, the world’s largest resale marketplace for high-end sneakers, and VIPKid, a Chinese education startup. 
At least one entrepreneur says this is the sign that a company has achieved product-market fit.

Of the many reasons startups fail, being too popular isn’t the first that comes to mind.

And yet that’s exactly what (almost) happened to a series of now-successful companies.See the rest of the story at Business Insider

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