A flood of hate mail might seem like the first sign of a startup’s demise — but successful founders say customers’ fury can be a good thing
Hollis Johnson/Business Insider
SparkNotes, the book-summary site, is one example of a startup that was so popular in its early days that it couldn’t keep up with customer demand.
Other examples include GOAT, the world’s largest resale marketplace for high-end sneakers, and VIPKid, a Chinese education startup.
At least one entrepreneur says this is the sign that a company has achieved product-market fit.
Of the many reasons startups fail, being too popular isn’t the first that comes to mind.
And yet that’s exactly what (almost) happened to a series of now-successful companies.See the rest of the story at Business Insider
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